Brand Creation
Crafting the
Perfect Cocktail
Located between two amazing theaters, CityBar. offers patrons a convenient spot to grab a drink before the show. CityBar. features a full-service bar offering beer, wine, and craft cocktails, along with a number of media screens providing a great spot to catch a game!
Here is the brand design that I created for the City of Sandy Springs.
In theory, a bar ran by the local government sounds like a challenge. However, the City of Sandy Springs found the balance between managing a city hall and a great place to hang out.
My challenge was to create a brand that is adaptable, subtle, approachable and sophisticated. It also had to align well with various city brands. The CityBar. branding needed to be as flexible as possible.
